Making GreenDimes Words Speak Louder Than Chainsaws
Earlier this week I had the opportunity to travel south down the coast with our CEO to witness the filming of our first GreenDimes commercial in L.A. You will not believe what we found ourselves up against during the shoot. Oh, the irony!
The first part of the day went very well. For visualization purposes, here’s a quick rundown of the scene: the camera crew, the reporter, the beautiful spokesperson and our very own Pankaj Shah- all together at one of our Advisory Board members’ home for the shoot. There was the usual food spread, the make-up artist, the assistants running around. There was an excitement in the air- everyone was into what we were doing. Once the take with the beautiful spokesperson in the living room wrapped, we headed outside for Pankaj’s piece on GreenDimes.
Against the backdrop of a very perfect green yard, the set-up looked great. There was only one problem: the piercing sound of a chainsaw. Over and over, the revving up of the chainsaw. Apparently, Monday is the neighborhood yard maintenance day in LA. … And the day they cut down trees. It was an unreal scene, really. Here we were telling people about saving trees, and the noise in the background was the telling exact opposite story. It sent shivers down my spine.
So, we had to put Pankaj’s words about planting trees and helping the earth on hold so that there would be no chainsaw noise humming in the background. But no matter, despite the delays, we got the footage needed and soon a lot more folks will be hearing about GreenDimes and learning how stopping their junk mail and planting trees can make a difference in their own neighborhood and the world!
Note- Speaking of reaching out to the world, I read today that each (airplane) lavatory visit emits 5.6 lbs of CO2 due to energy used flushing the toilet. Airplanes use powered vacuums, not gravity like toilets at home- and that this translates to the fuel used for every mile-high flush could run a car for 6 miles. So try running to the john on the ground, and you’ll actually save some fuel in the air.
Happy Friday, enjoy your weekend…
-Kendra at GreenDimes
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