38 billion plastic bottles in the bin

The crusades of celebrities to stay on trend was mocked at its most ridiculous when we saw the shift of Paris Hilton clutching the prettiness of a Fiji plastic bottle of water, and later boycotting any establishments who served the stuff, because well, Britney, Linsdey and the rest of the gang were trying it on for size.  In America, tap water is given out free at every diner, cafe and restaurant.  In Britain, on asking, you are snubbed, much the way a cat looks at a dog. 

This wave is hitting restaurant owners like Richard O’Rourke at Gastor’s food hall in England who has said he has not sold a single plastic bottle since opening over 6 months ago.  They invested in a £5000 ($10,000)  system to filter tap water into glass bottles producing fresh and preservative free water.  Having saved up to 17, 686 half litre plastic bottles, a ton and a half of carbon emissions from transportation and 1,474 packaging containers, bottles are served in glass bottles featuring the Gastor logo and been received extremely well by the public.

Cindy Crawford has just involved herself in a collaboration with PUR  Water Filtration Systems for a similar endeavour by designing a reusable water bottle for the company which could allow us to eliminate up to 3,200 plastic water bottles each year.

"Environmental issues are on the top of everyone's mind, including my own," says Cindy. "As a mom, I'm particularly concerned because I want my kids to grow up in a healthier environment. I filter my tap water with PUR.  It's a really simple yet impactful way to reduce the amount of unnecessary plastic my family uses while also ensuring that we always have access to clean, great-tasting drinking water."

According to Fast Company, more than up to 38 billion plastic water bottles are discarded every year.  Cindy’s efforts with PUR to design the limited-edition water bottles which sport the phrase ‘Thirsty for Change’ is a clear reaction against such numbers

All proceeds for the campaign will go to Procter & Gamble’s Children’s Safe Drinking Water Program which helps to reduce water related disease in many developing countries.

Read more about water filtration from Thirsty for Change

Comments

[alex]

Hey! Thanks for all the great info. I was browsing through a bunch of green websites and blogs and I came across yours and found it very interesting. There are a bunch of others I like too, like the daily green, ecorazzi and earthlab.com. I especially like EarthLab.com’s carbon calculator (http://www.earthlab.com/signupprofile/). I find it really easy to use (it doesn’t make me feel guilty after I take it). Are there any others you would recommend? Can you drop me a link to your favorites (let me know if they are the same as mine).