THE GAME OF SWAP
Exchanging ‘stuff’ is one of the most traditional engagements that man has involved himself with; the English traded spices and tea with the Indians, the Kula tribe of the Trobriand Islands gave shell necklaces to admired and respected folk in their tribes, young American boys abandoned tired baseball cards for cooler players and in some households – even wives! We get bored of what we have, choose something with more meaning, require more value or simply want to replace a possession because it is no longer needed.
Ebay caught onto this basic instinct but produced a marketplace where these ideas translated into the application of each seller to name their price and make money – afterall, this is the modern age and everything seems to have a price. Yet access was given to an individual to decide how much value they placed on an item, rendering a primary example of how the digital arena is empowering individuals to be the purveyors of their own consumption exchange.
Whatsmineisyours began as a reaction to the disposable fashion world existing today where consumers are continuously giving up items they have short relationships with. Kick-started by fashionista, Judy Berger, her site still offers the buy-and-sell function, but goes one step further - you uncover clothes and furniture at a similar value and rather than dump it, swap it. Donating a Marc Jacobs handbag to a woman in India is ridiculous and you’re only going to go out to spend more - this way you can fulfill the greedy shopper in you but recycle the goods.
Takes the idea of fair trade into another dynamic, don't you think?







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