GARDENS & GOLF COURSES
In a country built on symbolism, the great American manicured lawn has been synonymous with white picket fences, picture perfect mansion houses, a handsome parked car in the driveway and more often than not, a dog named Roger.
A quick history of the lawn:
1888 – less than a dozen golfers in the US
1975 – 14 million Americans played on 11,000 golf courses across the country
1984 – the US used more synthetic chemical fertilizer than India applied to their food crops
1964 – estimated the amount Americans invested in the American law was almost the same as in foreign military assistance
1989 – more than 500 million people made a living from garden lawn maintence and turf grass was a $25 billion industry
In fact, last year Donald Trump requested to build a new $2bn resort in Scotland along unspoilt coastline on Menie Estate, 15 miles north of Aberdeen, with a pair of 18-hole courses, a luxurious 450-bedroom hotel, 950 vacation homes, 36 golf villas and 500 upscale homes. Cronies in the oil and hotelier industries, as well as business leaders, feverishly supported his case, highlighting it as a driving force for future prosperity in the rural north-east of Scotland after oil runs out. Proud of his Scottish roots, Trump was convinced his endeavours would do much to complete environmental prosperity primarly because of the scale of his investment, but local fishermen such as Michael Forbes, an example of how village life is threatened as a result of macro economic development was against Trump's ambush on natural territory.
Seven species of endangered birds listed on the conservation Red List live here – environmentalists, including The Scottish Wildlife Trust, argue that if the golf course had been built, 125-mile sandy beach, among the Top 5 sand dunes in the UK, would have been destroyed. Another major concern was the excessive use of pesticides and fertilizers to maintain the stretches of golf land. To relief, Trump's request was rejected and the 'Go away Trump' sign has been taken down.
Back on garden grass, award-winning directors Isaac Brown and Eric Flagg’s documentary Gimme Green goes on a journey across Washington, New York Maryland, Arizona, California and Florida to uncover a comical perspective on the gravity the average American places on the lawn. Watch the trailer here
It appears the American dream has stifled our reasonings to not only
involve getting bigger fridges and flat screen TVs, but an increased
application of the worse kind - 'keeping up with the Jones'. It's the
showbusiness game of maintaining one's image to the neighbourhood and
ultimately society that the household is doing well, the breadwinner
can afford the pesticide payments and beautiful housewives in expensive
shoes can walk across the lawn. Trump thought he was helping his Scottish neighbours by providing hundreds of jobs, but it was not such a selfless act, no?
The game of Marketing & PR started a long time ago - in the home.






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